A&W: Yesterday and Today
A&W is Canada's original hamburger quick service restaurant chain, and today is one of its fastest growing.
The first A&W drive-in restaurant in Canada opened on Portage Avenue in Winnipeg in 1956. The combination of great tasting burgers, onion rings and frosted mugs of famous A&W Root Beer served by friendly carhops was an instant hit. A&W quickly flourished across the nation through the late 50's and 60's. In many communities, A&W was the first branded food service restaurant to come to town. Because we were there first, A&W drive-ins became the gathering place for the community. Millions of Canadians today carry vivid memories of special moments of their lives that were played out at their local A&W drive-in.
Whether they were kids in the back seat of the family sedan, or just hanging out with their best friends on a Friday night ogling the hot cars, Canadian baby-boomers grew up with A&W. It's an enduring friendship that is the source of A&W's continued success across Canada.
Since then, A&W has continued to grow and evolve with the times, expanding into over 600 locations from Vancouver Island to Newfoundland. At the heart of that growth is the fact that, while so much of our world has changed, the simple things that made A&W so popular in its early days are the same today. We still serve A&W Root Beer in frosted mugs. Our onion rings are made fresh from whole onions every day.
Our Burger Family burgers are still made with high quality ingredients and are served in our classic foil bags to keep them hot and tasty. We think each of these little details make a big difference when it comes to making sure our customers get food that is hot and delicious every time.
While our commitment to having the best tasting food hasn't changed, our restaurants are dramatically different than they were in the drive-in days. As our customers' needs for convenience and faster service grew, our restaurants changed to meet those needs. The drive-ins of the 60's have been replaced by contemporary free-standing restaurants with drive-thru service. We've also grown in to new locations that are more convenient for our customers. In shopping centres, airports, and highway gas & convenience locations, A&W is more accessible than ever. So is our famous root beer. A&W remains Canada's #1 brand of root beer and is available not just in our restaurants, but also in cans and bottles at your local grocery store.
With a rich history behind us, we look forward to an even more exciting future ahead of us. A&W is expanding all across Canada, with particular emphasis on Ontario, Quebec and Atlantic. If you are looking for information on an A&W franchise, please click on this link.
How We Work Together
Every workplace has its climate. It’s the atmosphere people function in each day. It’s how people treat one another and work together as a team.
At A&W, we know that a strong, healthy climate contributes to lower staff turnover and high levels of commitment and motivation. We also know it results in better customer service. To help us build a strong climate, we created the A&W Climate Goals back in 1977. They’re seven short statements that describe how we’ll work together to achieve our goals.
Everyone at A&W makes a commitment to these goals, and we get together twice each year to talk about how we’re doing, and how we can improve. We credit this process with creating and sustaining A&W’s open, candid, results-focused climate. This cooperative culture is one of A&W’s important competitive advantages, and we see the benefits every day.
1. We respect and listen to each other.
2. We recognize and celebrate our big and small wins.
3. We welcome and give helpful feedback so we learn and continuously improve our results and our relationships.
4. We hustle to delight every single customer with perfect food served blazingly fast.
5. We each do our part to ensure our success by winning customers and helping to make our restaurant(s) more profitable.
6. We take pride in making a difference at A&W by creating and pursuing opportunities to grow, learn and succeed.
7. We support and challenge each other to work together as partners to create and achieve shared goals.
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